New Seasons Market: The Table
New Seasons Market wanted to create a steady stream of content focusing on what matters most to the brand: recipes, chef profiles, and food stories. The solution we came up with was to develop an online food journal from the ground up.
I developed the publication's identity for its launch, designing the core layout and establishing a signature style for its photographic art direction. To keep the content fresh and engaging, I then art directed more than 100 weekly photoshoots—on-site at farms and restaurants, and off-site in the studio—to support a steady and dependable weekly publishing schedule and bringing local food culture to life.
