New Seasons Market: Impact Branding
Once a year, New Seasons Market employees gathers for a company-wide meeting to talk company culture and plan for the future. The theme for this event was "Impact"—celebrating how the company and each individual team member makes a difference.
My role was to translate that powerful theme into a cohesive visual identity for the entire event. I developed a full suite of creative assets, including original illustrations, fun signage and matching swag, and a tightly edited video introduction. The result was an immersive and engaging visual experience that helped reinforce the meeting's message, ensuring the theme of "impact" was an idea felt by everyone in the room.
