New Seasons Market: Winter
The products at New Seasons Market are great, but the real magic comes from its people. For this campaign, my concept was to celebrate the passionate experts you meet in every aisle.
After a company-wide search for employee "superstars," I art directed a photoshoot that let their personalities shine, posing them with the store items they genuinely love. We then paired these vibrant portraits with their own words, transforming their personal recommendations into fun, hand-drawn lettering that became a core part of the design. The final campaign was a colorful and heartfelt celebration of the people who make New Seasons a great place to shop.
