New Seasons Market: Summer Movies
For this summer campaign at New Seasons Market, my concept was to give the season's best food the blockbuster treatment. We reimagined key summer items as the stars of their own hit movies, building a campaign that was full of energy and personality.
I designed a series of signs and posters that drew inspiration from iconic movie poster design. Using dramatic food photography and bold typography, each piece gave a starring role to products like local ice cream or fresh-from-the-grill burgers. This visual theme was rolled out across every store and extended to a major out-of-home advertising campaign, bringing the colorful "summer blockbusters" to buses and delivery bikes all over the Portland area.
