Concept, Art Direction and Illustration for New Seasons Market Summer campaign. So much of what makes New Seasons great is it's focus on incredible product, and during the summer the superstars are found in the produce department. For this campaign, we focused on seasonality, highlighting the incredible items that are best during the summer months.
To capture that feeling of seasonality, we used summer music festivals as a visual inspiration, pulling from the concert poster design from the 1960s. This style touched everything in the store from June to August, including a major ice cream sale that took place through the entire back half of summer.
