New Seasons Market: Summer Festival
In the summer, the real superstars at New Seasons Market are in the produce department. For the store's major summer campaign, I led the art direction and illustration, drawing inspiration from the vibrant, psychedelic concert posters of the 1960s. We treated the summer season like a music festival, where incredible items like peaches, corn, and berries were the must-see acts. This visual theme took over the entire store from June to August, creating a cohesive and energetic look for everything from weekly ads to a massive, summer-long ice cream sale—turning a grocery trip into a can't-miss event.
