New Seasons Market: Birthday Ice Cream
Every year, Portland favorites New Seasons Market and Ruby Jewel team up for a special, limited-edition ice cream. This time, the flavor was birthday cake—but with a wonderfully weird and delicious combination of ingredients and it needed a look that was as unique as its taste.
I wanted to capture that spirit through custom illustration and package design. The goal was to create a visual identity that felt like a celebration in every package. The final artwork, which extended from the pint carton to in-store marketing, was vibrant and playful.
