Ace Hotel: Press Kits
For a brand like Ace Hotel that is always building and changing, a static press kit creates more problems than it solves. We designed a press kit that was built to evolve: a collection of individual books, one for each hotel, held together by a simple post-binder. This made it incredibly easy to add a new property or update an old one. The result was a tactile design object that was never truly finished and always reflected the brand's latest story.
