Art Direction, design, and illustration for the Ace Hotel & Swim Club in Palm Springs. I worked extensively to help design a number of the graphic elements across the resort, from their road-side hotel sign to the map handed out at check-in. We tried to capture the 70's style that was a major cultural influence throughout Palm Springs as a way to both weave the hotel into the local community but also give it a distinct sense of place amongst the other hotels. 
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